50 years of outstanding innovation in self-adhesive labels
Our company was founded in 1954, starting out as a ticket printer’s established by the grandfather of those running the business today. In the 1970s we shifted our focus to rolls of self-adhesive labels. This was a smart move: convenient and practical, self-adhesive labels were rapidly becoming the most popular option.
Frederik Voet, one of the current owners, explains why the company began producing self-adhesive labels: “A new market was opening up, and there was a demand for a glue-free production process so that labels could be applied at high speeds.” While technology for self-adhesive labels was available at the time, it wasn’t until the 1970s that it took off commercially in Europe.
It was Philippe and Frederik’s father who decided to switch to self-adhesive labels. “The new generation chose a new market,” says Frederik. And it turned out to be the right choice, since self-adhesive labels were so much easier to use than glued ones. “Glue-on labels are like postage stamps: you have to wet them before they stick. Self-adhesive labels make everything so much easier and, above all, more efficient.”
In recent years we have developed our expertise as an outstanding, innovative producer of rolls of self-adhesive labels. And we have enjoyed strong growth, thanks to new production processes and a clear focus on developing new products that meet the specific needs of the market. Our particular success with multi-layer labels and our patented technology for wash-off labels are just two examples.
Etivoet’s staff is also outstanding. Each and every person plays a special part in providing our customers with the perfect label for their needs.
Expertise, a commitment to quality and sustainability, and a quest for innovation; these are the qualities that equip Etivoet to grow even more in the coming decades.
This year, Etivoet celebrates 50 years of producing self-adhesive labels; it’s an achievement that we are proud of!
