Etivoet highlights multilayer labels with a creative direct mailing campaign.
How do you capture the attention of busy decision-makers in industries like chemicals and pharmaceuticals?
Etivoet found the answer with an innovative direct mailing campaign that both informed and inspired. Through a smart combination of strategy, creativity, and precision, Etivoet once again demonstrates why it is a leading player in high-quality multilayer label solutions.
Tangible marketing that works
Etivoet created a direct mail campaign in the form of a premium shipping box, targeting customers in the Netherlands, Belgium, France, and Germany. Inside the box was a specially crafted small bottle featuring a multilayer label designed for the campaign. This gave recipients the chance to physically interact with the label and see for themselves how multilayer labels are perfect for presenting complex product information in a compact and clear way. A must-have in industries like chemicals and pharmaceuticals, where precise labeling is critical!
In addition to the bottle, the box included a QR code that led recipients to a specially designed landing page. This page showcased the same bottle from the box and highlighted the versatility of multilayer labels. This interactive element amplified the message and fostered deeper engagement.
From concept to impact
The campaign was a fully end-to-end project. Etivoet carefully managed every step, from the creative concept and eye-catching design to production and delivery. Every detail was meticulously executed, with strict quality controls ensuring the mailing was delivered flawlessly. This not only showcased the functionality and versatility of the labels but also emphasized Etivoet’s dedication to quality and craftsmanship.
The unique approach provided a tangible introduction to the product, sparking valuable conversations with decision-makers. As a result, Etivoet successfully positioned itself as an expert in innovative label solutions, continuously opening doors to new collaborations.
Curious about the possibilities of innovative multilayer labels for your business?
