The booklet label is dead, long live the multilayer label

The downside of paper booklet labels

Paper booklet labels, though once practical, come with a set of challenges that are hard to overlook in the modern age:

• They are prone to water or condensation damage. The ink tends to run out, compromising legibility, and worse, mold can form, leading to unattractive and potentially harmful conditions.
• Inconsistent thickness during production can cause severe problems. Labels need to be uniform for efficient processing & packaging. Inconsistencies can slow down the production line and negatively impact the final product presentation.
• The appeal of a paper booklet label tends to diminish once it's opened. This negative effect on the look and feel of the product can tarnish the perceived quality of your brand.
• The ease with which paper booklet labels can be counterfeited poses a serious risk to brand authenticity. Counterfeit products can tarnish your brand's reputation, affecting your revenue and consumer confidence.
• When it comes to environmental considerations, paper booklet labels on plastic packaging can complicate recycling processes. Paper contamination in recycling chains hinders the circular economy we all strive to support.
• Finally, to put it bluntly, paper booklet labels have an outdated aesthetic. In a world where presentation is key, the label should reflect the quality of your product.

Enter the era of multilayer labels
Enter the multilayer label - an innovative solution to the problems posed by traditional paper booklet labels. Not only do multilayer labels provide a sleek, modern aesthetic, but they also come with functional benefits that far outweigh their predecessor:

• The complexity of multilayer labels' production makes them nearly impossible to counterfeit, protecting your brand from fraudulent activities.
• They are more durable and less prone to the issues caused by moisture or varying production dimensions. They maintain a consistent, high-quality appearance that does not degrade over time or when exposed to external elements.
• Moreover, multilayer labels ensure better compatibility with plastic packaging, contributing to efficient and clean recycling processes, aligning with global sustainability goals.

Trust Etivoet: the multilayer label specialists

At Etivoet, we recognized the advantages of multilayer labels early on, dedicating ourselves to becoming experts in their production. With almost a decade of experience, we've set new standards in the industry. As evidence to our commitment to quality and innovation, Etivoet was awarded the prestigious FINAT award in 2017 for the groundbreaking 5-layer label.

It's time to upgrade your product labeling to match the expectations of today's discerning consumers and the rigorous demands of modern manufacturing processes. It's time to say goodbye to the paper booklet labels and embrace the multilayer labels.